Why UX

It is vital when designing a website to be aware of who your users are and what they are looking for in a satisfactory web experience.  Knowing the variety of users lets you understand their needs and in turn, meet them, therefore increasing the chances of them performing the ultimate desired action whilst on your site.  

Should your site appeal to one type of customer and not the other for example, leaves your business open to loosing sales and customers not just now but in the future, when memory serves them and they avoid your site altogether.  Making a positive impression is essential in securing sales and thriving in business.  

Using data from Search Engine Analytics, NPS Scores, surveys and target viewing - mystery shopping for websites as it were - we are able to discover all your user personas and their demographics which aid us in creating the best design structure for your site.  Knowing what they are looking for, what they value and what motivates them to either make a sale or leave, helps us to provide a seamless and time efficient user journey for your new web page. 

Rigorous user testing then gives us the step by step activities of site / app viewers and lets us understand why users do what they do.  When combined with the data from analytics, we know the what and why of your user’s search, we can eradicate any assumptions potentially made and so helping us build the bridge to bring the user and your product harmoniously together. 

Get in touch today to discover your users and how best to serve them via your website.