FREQUENTLY ASKED QUESTIONS

Performance marketing focuses on programs in which you pay for performance, that is, when specific actions such as clicks, leads or sales occur. The goal is to achieve measurable conversions. Performance marketing campaigns take place in digital environments so it’s essential to have precise tracking tools.

Native advertising is a form of paid media where the ads fit the form of the platform where they’re placed. While PPC and social media ads technically qualify as native advertising, most native advertising is articles published or promoted on editorial sites. Native advertising has grown steadily because
(1) it’s not ignored like display ads are and
(2) it’s not filtered by ad blockers.

Data-driven marketing refers to having strategies and processes to leverage data to gain deeper insight into what customers want. When you understand the who, what, where, when and why of how consumers respond to your marketing efforts, you’re empowered to make better decisions and further enhance and personalize the customer experience.

Display advertising is an online form of advertising used to promote your company brand, message or product on third party websites or search engines, using a wide range of different formats such as text, images, video and audio.

Programmatic Advertising is the automation of buying digital advertising space using software technology. Using this method of advertising can be hugely successful as our PPC Team have more control over planning, optimising and targeting your adverts.

Yes, we can create a social media advertising strategy, depending on your business requirements, that advertises across multiple social media platforms such as Facebook, Twitter, YouTube, Instagram or LinkedIn.

Simply put, Search Engine Optimisation (SEO) is the practice of helping your website to become more visible, through organic search results, for people looking for your products, brands, services using search engines like Google and Bing.

We work with a ‘white hat’ first approach to SEO. This means we will never do anything we deem to be unethical and against the guidelines provided by all the major search engines. We use data from a variety of different sources such as web analytics, Google Search Console or Bing Webmaster Tools so that we can build a picture of what is needed to help your website grow its digital footprint and improve your online ROI.

Your SEO campaign budget will be determined by what search terms you would like your website to be ranked for and in which area you’d like to be ranked i.e. locally or nationally. Using our Research & Discovery services we will be able to determine exactly what is needed for your SEO campaign.

In most circumstances, SEO is viewed as a medium to a long-term channel. The time that it will take to experience an uplift in performance will often depend on your starting point; was your website built in a search-friendly manner? Does it experience technical barriers and obstacles? Has your domain ever been penalized for breaching Webmaster Guidelines? Has any previous search engine optimization activity ever occurred and, if so, what did it consist of? How much time are you willing to invest into your monthly efforts? All these variables can play a part.During the onboarding process, Funky Howler will undertake analysis to empower the team to build the right plan for your campaign. This will also help us gauge how long we believe it will take to begin achieving your campaign goals and objectives. This will be shared with you via a detailed project roadmap and discussed with you during client meetings and calls.

Data Analytics is about understanding your data and using that knowledge to drive actions. It reveals the trends and outliers within the data which might be otherwise difficult to note. It is a scientific way to convert raw data into information that helps guide difficult decisions. The nature of data and the problem which needs to be solved using the insights from data guides the choice of statistical tools and techniques. Domain knowledge and expertise are also very important to interpret and apply the results obtained from analytics. Lastly, in our experience, the best data analysts are those who have the ability to dig into the data but can also layer common sense and domain knowledge into their recommendations.

Businesses are using analytics to make more informed decisions and to plan ahead. It helps businesses to uncover opportunities which are visible only through an analytical lens. Analytics helps companies to decipher trends, patterns and relationships within data to explain, predict and react to a market phenomenon. It helps answer the following questions:
‍
What is happening and what will happen?
Why is it happening?
What is the best strategy to address it?
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Collecting large amounts of data about multiple business functions from internal and external sources is simple and easy using today’s advanced technologies. The real challenge begins, when companies struggle to infer useful insights from this data to plan for future. Using analytics businesses can improve their processes, increase profitability, reduce operating expenses and sustain the competitive edge for the longer run.

A typical analytics project or engagement is generally divided into the following four stages:

Stage 1 - ‘Research’ where the analyst helps to identify and understand the problems and issues that the business is facing or would be encountering in the future. At this step there is significant interaction between the management team and analysts.
Stage 2 - ‘Plan’ where the analyst helps decide what type of data is required, sources from which the data is to be procured, how the data needs to be prepared for use and what methods to be used for analysis.
Stage 3 - ‘Execute’ where the analyst explores and analyzes data from various angles. The analysis paves way to interesting results that are shared with the management. Based on these results, strategies are formulated to tackle the problems identified in stage 1.
Stage 4 - ‘Evaluate’ where the analyst measures the results of the strategies formulated and executed. This stage helps learn and revise future strategies and processes.

A strategy built using analytics is a set of simple implementable recommendations that efficiently uses the information drawn from the data. An effective and efficient strategy suggests best use of the available business resources.It helps to find solutions for some of the biggest problems faced by the company. The process followed to formulate the strategy might be complex, but the final result is actionable and useful for management.

Analytics is not for one time or special event, yet it is a continuous process. The businesses should not take their attention off analytics and plan to adopt it as a regular business function. The business has to make collecting, cleaning and analyzing data a routine and a support role to functions that do not have the capability to do so. Most businesses look towards analytics when they face a problem and think the solution lies within their data. Once businesses start appreciating the potential analytics has to solve problems, they begin to use it to take all kinds of strategic and regular business decisions.

We can offer both on the ground and above ground for both photography and film. Video is filmed in 4k Resolution.

We're restricted law to 400ft above ground level. This is to allow separation from with other aircraft who might be flying in the area. In terms of distance, we can fly up to 500m away from us as long as we maintain visual line of sight with the drone at all times. These limits are actually quite generous and allow us a lot of scope. Any higher than 400ft and things start to look less interesting and more flat. That said, it's not unusual to buzz around at 400ft to get those nice high wides!

Yes we can. Unlike most drone operators, we have an extended permission which allows us to operate at any time, night or day. Our Pilots are qualified under CAA rules

We will monitor the weather in the days leading up to the shoot and advise you if we believe that it might be questionable. Ultimately, it's your responsibility to make a weather call and we would need 24 hours notice if you do want to reschedule. That said, most of the time we can find between gaps in bad weather to fly in, so it's less of an issue than you may think!